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book
- As a photographer you have an eye for imagery. But if you are blind to your clients' needs, your photos will go no further than the hard disk on your computer.
- This book explains clients' motivations for hiring one photographer over another.
online resource
- Abstract business matters are converted into clear insights.
- Based on best and bad practices of photographers and their clients.
- When technical, artistic and commercial knowledge merge, there is nothing holding back a successful career in photography.
lectures
- Running your business successfully is just as important as choosing the right shutter speed and aperture.
- With the voice of experience, van Driel speaks about the successes and mistakes of talented photographers who run or ruin their businesses, purely because they respect or ignore commercial rules.